UX and Ecosystem Platform Design Workshop

Context

My approach with decentralized technologies combined with ecosystem platform design helped me to enable sustainability transformation for one of my client, COBIOM. By investigating these tools, with the COBIOM team, we wanted to unearth a tangible impact through value co-creation within a thriving platform of experts and companies. The context of my work is based on the following 3 principles:

Businesses are to serve social systems & not other way around

User experience research is the strategic trigger for organization design and systemic approach

The shift from building products & services to building communities

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User Experience Research is the strategic enabler for Ecosystem Platform Design. It helps to deal with uncertainty and the multi-dimensionality of business models. Primarily, it channels participation in a business ecosystem — serving an existing or a new one — by investigating these components:

– People who share data with one another, and collaboratively build knowledge for themselves or an organization, a common.

– Goals and attitudes of the members, as individuals and as participants.

– The digital technologies that they use to interact with one another in meaningful ways.

Think of human interactions as agents of transformations in community building business models.

Approach

One of the UX research challenges we overcame at cobiom was the ambiguity of the Sustainability transformation conundrum. By adopting three mindsets derived from archetypes, along with hard interdisciplinary work inspired by Carolina’s approach, we navigated our understanding to research the ecosystem needs.

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As a result of the UX research strategy we applied a ‘Customer Journey Mapping’ exercise that helped to align the team towards co-creation and inclusiveness. Finally, this tool contextualized how we could interact with different actors and the communities in the ecosystem.

Outcomes

Last 25th of February 2020 at Factory Berlin, I pulled together an ensemble of innovators to boost an interdisciplinary approach around the Platform Ecosystem design topic. A systemic research and design perspective is paramount to tackle “systemic” opportunities. Systems come with multiple stakeholders, longer relationships between parties, usually bigger transactions and call for more participative governance processes. Therefore, I propose the following methods to explore the tangible impact of ecosystem platform design.These are participatory methods that create a cycle of actions and research.

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See me in action here in two videos from the workshop:

For things to reveal themselves to us, we need to abandon our views about them – Thich Naht han