User Experience Research for Sustainability Transformation

Context

One of the biggest challenges for businesses is to embed sustainability in the DNA of the organization. Businesses needs to unlearn and align with a way of address their strategic, communication and marketing challenges with a systemic thinking.

Since April 2019 I could work on the development of cobiom. We have been working to keep experimenting and prototype insights from the user research. At the foundations of this project, I had the opportunity to work closely with the founders and absorb why and how bio-inspired solutions will drive sustainable innovation.

Approach

From brand identity to design user research frameworks, I co-created archetypes and the customer journey mapping that helped to evolve the cobiom value proposition. The vision has been to launch a community of experts that could ignite an open innovation approach with the companies’ challenges. I interviewed companies to understand their needs and biases towards the sustainability transformation. By training and leading the user research team, we set up an insights gathering tool to keep shaping the project vision and mission. I facilitated workshops and triggered internal cross functional conversation to face the uncertaininty and ambiguity of the sustainability transformation.

Outcomes

The business development and research strategy produced a designed and customised onboarding processes to sustainability experts for the knowledge sharing platform. Cobiom keeps developing on platform strategies to leverage the ecosystem of providers and experts. The challenges are multiples and will continue to evolve. The horizon will be positive if engagement and inclusiveness are at the core of cobiom team as much as with external stakeholders.