What if…Fifa would turn officially in a Social Entreprise?

What if…Fifa would turn officially in a Social Enterprise?

Bad tangle, it is a very thick and itchy tangle. FIFA debris are all over the place. Billions of customers are waiting and there are a plane missing because there is no runaway. On top of that it is daunting to acknowledge that anybody has a firm grip on the issue. In the close-up the organisation status says no-profit. Where is the sense-making? Why do we need FIFA to exacerbate the connection with this sport? If the world’ fans need FIFA, what is the impact ?

 

Given the actual shamble the organisation is going through, the thread we hear the most is to turn Fifa organisation upside-down. Yes, the main sponsors urge Blatter to resign as they need to save their business and social responsibility identity, although it would be highly arguable. Fifa President Sepp Blatter, Secretary General Jerome Valcke and Uefa President Michel Platini have all been put away from football by Fifa’s Ethics Committee for 90 days. If we look at the future the horizon struggles to filter out the dirty management of the next two world cup at least. Media and web search engine seem to be in the same sort of sound as I seek for different way to address this problem.

 

Being aware of the high level of complexity and again, the system destorys you, I wonder how I could envision a new FIFA. Here it is, happily, a glimpse of hope shows up in my research. There might be a bottom-up drive to scope the problem notwithstanding, I still call for a different thinking.

 

What is the status quo?

 

Hierarchy along with hidden agenda, lack of transparency, uncertainty and ineffective leadership. Although It sounds crippled, we need to reframe this problem considering the identification of a stable totally unjust equilibrium that drift silently the organization away.

 

Envision a new FIFA as Social Enterprise with the following characteristics:

 

The development, testing, refining, and scaling of an equilibrium shifiting, fostering a social value proposition that has the means to challenge the stable state. For FIFA, It is needed a foolproof way to attract the audience and re-establish a new connection. Maybe change the name to start with.

 

Build a model for change

 

The forging of a fresh stable equilibrium that encourages new value for society, unlocks trapped potential or reduce risks. Why wouldn’t get involve the major social entrepreneurship program to explore their view on this scenario? Put a design process in place and reboot the sense-making in the organisation.

 

Scaling the solution

 

A path to transformation is required to bring a new vision to life. If you read the last statement from president of the Bahrain FA, the process for FIFA might be excruciating but needed, indeed.

Such transformation appears hard to make it happen. On the other hand football, better to say sports industry, it might need a shift in policy delivery approaches where big governance should have less impact than networks and partnership do.

 

 

There has been rumors about the story, maybe legend, of the world cup in Patagonia 1942. Now, I want to believe  that football can reboot from a storytelling idea to explore and forge a transparent attitude.

‘To try to make the future is highly risky. It is less risky, however, than not to try to make it’ Peter Ducker